One of the things that really annoys Novocastrians is the dismissive way their city is treated in some other places and especially Sydney. In fact, and as I have tried to present on this blog, Newcastle has a fascinating life style that combines the urban with sea and bush.
Urban Insider is part of Newcastle's fight back. The audience for this site is first Newcastle people wanting to know more about what's on in their city. But it also presents Newcastle to a broader audience like me who like or might like the place and want to visit.
Urban Insider is the detail of Newcastle life written by those who are there - coffee, parks, art galleries, new precincts. While the site is still quite new, it should grow to be a valuable resource. It will also help draw people from elsewhere in New England to go there rather than Sydney for a lifestyle break.