In Newcastle makes Lonely Planet top ten global cities, 2011, I said of Newcastle's inclusion in the Lonely Planet 2011 top ten global cities from a visitor perspective:
I really was pleased, although the gains will be affected by the NSW Government's response. The biggest risk is that it will simply build the decision into its Brand Sydney strategy, essentially promoting Newcastle as a place to visit from Sydney rather than an end destination in its own right.
If it does this, benefits to Newcastle will be reduced because more people will come on short trips, fewer to stay. Just as bad, it will further increase the fragmentation in tourism promotion further north, splitting Newcastle from its hinterland.
What do you think that Newcastle might do to gain maximum benefits from its inclusion in the Lonely Planet top ten list?