I see that Morris Iemma, Premier of NSW (aka Sydney) has relaunched Brand Sydney. It appears that Sydney's share of tourist traffic is dropping!
Almost twelve months ago in Why I remain New England New Stater 6 - conflicts in NSW tourism branding I commented on Brand Sydney. My concern then was the way in which the focus on the Sydney brand twisted tourist promotion elsewhere.
Now it appears that even Brand Sydney itself is in trouble.
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