Wednesday, February 22, 2017

Grains, Livestock R&D announcements - good news stories but a lost communications opportunity?

It's sometimes difficult to know what Government statements mean, primarily because they contain so little information. Two recent statements, both good news, are cases in point.

The first is a 10 year funding partnership between the Grains Research and Development Corporation (GRDC) and the NSW government. More than $130 million will be invested into grains research and development in NSW over the next 10 years, "meaning researchers will have more long-term certainty in their projects and jobs, and grain growers will continue to get the latest information for their decisions in the field."

Acting Prime Minister Barnaby Joyce, NSW Primary Industries Minister Niall Blair and GRDC chairman John Woods announced the bilateral agreement at the Department of Primary Industries’ Sustainable Farming Training Centre at Calala yesterday.

Mr Joyce said the agreement would build on the current research and development partnership between the GRDC and government, and would secure research in Tamworth, Wagga Wagga, Condoblin, Yanco and Trangie. There are 31 full time equivalent positions involved across these sites, about half of which are in Tamworth.

“The research and development will focus on two significant areas: winter crop pathology and winter crop agronomy and physiology,” Mr Blair said.

Reading the reports, this one primarily involves maintenance of existing research activities including presumably aspects of the work of DPI's Tamworth Agricultural Institute (TAI).

The second  announcement by also involving Deputy Prime Minister and Minister for Agriculture, Barnaby Joyce
NSW Minister for Primary Industries, Niall Blair dealt with the Commonwealth and NSW Government’s five-year co-investment in two research and development programs intended to benefit the sheep and cattle industries The photo shows Minister for Primary Industries Niall Blair with UNE Vice-Chancellor Professor Annabelle Duncan and Member for Northern Tablelands Adam Marshall at the launch. .

The first co-investment research and development program will focus on five key areas including improving supply chain efficiency, overcoming the nutritional limits to livestock genetic potential, improving reproductive performance, sustainability of livestock production systems and enhancing the feed base by optimising grazing and soil management.

The NSW Government is investing $17.5 million into the partnership with MLA Donor Company (MDC) – a fully-owned subsidiary of industry service company Meat &
Livestock Australia (MLA). The NSW Department will also invest an additional $5 million in the new National Livestock Genetics Consortium (NLGC) - an initiative among key livestock industry stakeholders seeking to achieve world leading rates of genetic gain to ultimately drive value chain profitability.

Minister for Primary Industries Niall Blair said the NSW Government is focused on supporting regional NSW and sees the five year commitment as a pivotal investment to grow core research initiatives that will benefit the sheep and cattle industries.

Under the collaborative partnership model, MDC will match the NSW Governments funding for research projects that address the five key red meat priorities. MDC has also given in-principle support to match the investment in the NLGC.

This is clearly an important initiative and one that will further consolidate and develop the rural research in base in New England. Again, though, I had to dig round to collect information to try to understand what it really meant. .In the end, I think that I have worked it out roughly, although the respective web sites are not especially clear.

.I accept that I am something of an odd person in that I very rarely run press releases without some checking. It used to be the case that press releases came with backgrounders providing factual information. That seems to have dropped out.

In these particular cases, the stories would have definitely have benefited from the supply of additional information, especially for those who wanted to write more reflective pieces later for a broader audience. This is especially a pity at a time when things such as the move of the APVMA to Armidale has led to quite condescending attacks, at a time when the University of New England is struggling to sell its research story.

In this context, I note that UNE itself did not issue a parallel release for reasons that escape me. It is not my job to go through the UNE web site to try to establish linkages, although I did my best. It is UNE's job to sell its own story.

Even though these stories got coverage locally and in the farm press, I think that they were opportunities missed.
 

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