I have complained before about the limited use made in New England of the internet and of the associated social networking tools for business, professional and personal purposes. In national terms, the region is running at least four years behind.
Criag Wilson from Media Hunter had an interesting post, Newcastle businesses, media & agencies dipping toes into the social media pond, looking at one aspect of this from a Newcastle perspective.
Craig's assessment was positive in that there is some movement. I was still struck at just how low the real penetration is.
Does this matter? I think that it does, greatly.
The internet in all its myriad forms remains the single greatest marketing platform available to those with limited budgets and especially to those remote from major centres.