Still mulling over my current thoughts on the lessons from Greece for New England tourism.
No one can doubt the beauty of some of the Greek islands. Yet, somehow, they have transformed a physical attribute into an experience that transcends the physical, something that I dealt with in Greek lessons for New England tourism - the importance of experiences.
This is a Santorini sunset. Pretty, isn't it?
Of course, the water and the islands provide something special, yet I have seen many better sunsets in New England.
We recognise some of these things, but we fail to capture and express them in ways that will persuade visitors to come.
To my mind, the problem lies primarily in a failure of imagination on our part. We are just too pragmatic.